Short and simple week

This was the shortest week of the year. I went to school on Monday to listen to our guest speaker Aida Hubanic and then I was done for the week. Not that I would have wanted it to be that way but since students weren't welcome to eCommerce fair which was held this week I had no option but to stay home.

Anyways on Monday we had Aida Hubanic from Finland to tell her story. Originally she is from Bosnia but she had to flee to Finland from there during the 90's. The lecture didn't focus too much on digital business but more on her and her story which was very touching and personal. I think it was a nice to hear her story and a reminder that war is a awful thing that I'm hoping never to experince in my lifetime. Now she is using her story to her advantage in the professional life. Something that I learned from the lecture that you have to keep your eyes and ears open all the time since anything that happens in life can be used to your own advantage. Hubanic is doing that as she is a mentor and motivator and her lifestory is part of that!

As I couldn't attend the eCommerce fair, I did the extra task and here's my answers: After viewing the youtube video of Gary Vaynerchuk's speech I learned the following things: 1. Be brave and don't listen to others opinions too much when you want to do something. Be succesful and prove them wrong. 2. Use the right channels for the marketing at the right time. Social media like instagram and facebook is a cost effective way to reach audience now but is it that in the future or something else? 3. Complaining isn't gonna help (most of the time). Instead do something about it.

The other task was to analyze some commercial and I'm going to use the same commercial that has been here in my blog before.

As a viewer can notice this commercial hasn't been made with a serious tone and should be approached through humour. However the product is aimed at men and the commercial is trying it's best so the metaphor translates to viewer. Muscular man straight from the daydreams of thousands women with a deep voice that could be from Zeus himself is in the commercial saying he is using this product and a perhaps a woman who is living with a couch potato wants to have a manly man like him and goes to a close supermarket and buys this product hoping that his husband would smell like a him...

Okay I got carried away a bit but this commercial is trying to be so confusing that it is humorous at the same time but it's clearly carefully planned. No cuts or not much editing but it is following the actor that represents a man (some) women are dreaming of. The commercial is in my opinion great piece of advertising because even when it is a men's product both men and women can buy it. It is trying to lure men to buy it so women will fall in love with the smell - but also women could buy it for their men hoping that they will become a bit more manly. The ending on a horse and the old spice theme whistle leaves the viewer in happy mood and thinking that what they just viewed and can remember the commercial a bit longer than 5 seconds after it has ended and maybe even consider buying the product.

Not the greatest analyzingbut it reflects my views on that commercial. Maybe next week we have more action so I can actually write something to my blog. Till next time